Knowledge based strategies and solutions for the wine industry
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A wine club isn’t simply a source of revenue- it’s how the culture of a winery is created and maintained. Over time, though, a winery may see attrition (the slow but steady loss of members), and a lack of active participation by members that remain. As a result it’s important to put time and effort…
In the 21st century, homes are full of big brands and mass-produced wares. Wine is one of the few craft products that a consumer is regularly in contact with and should be marketed as such. The key is to provide an engaging experience along with an engaging product. Emphasize authenticity, artistry, and a deep connection…
Wine club releases are a major part of the year for every winery. It’s a key period of community engagement, which makes it important to be in regular communication with members. This regular contact will benefit both winery staff and club members in ensuring that information is received in a timely and concise way. Here…
Are Primitivo and Zinfandel the same varietal? Depends on who you ask. Primitivo and Zinfandel are essentially the same grape genetically, but there are some important differences due to where and how they’re grown and vinified. Primitivo originates from Puglia in southern Italy, while Zinfandel was popularized in California, especially in Napa and Sonoma. Primitivo…
Introducing someone to wine tasting involves making it approachable and creating an enjoyable experience. The taser should feel free to ask questions and learn at their own pace. Here’s how to guide someone in understanding and appreciating wine tasting. 1. Start with the Basics 2. Create a Comfortable Environment 3. Engage Their Senses Step by…
Trepat is a red varietal indigenous to Catalonia, Spain. It is best known for producing light, fresh, and aromatic sparkling rosé and still red wines. This grape typically has bright red fruit flavors like strawberry and cherry, along with subtle spice and herbal notes. Historically, Trepat was mostly used for blending, but winemakers have increasingly…
Vidal Blanc is a hybrid of Ugni Blanc (a Vitis vinifera variety) and Rayon d’Or (a hybrid grape). Developed in France by Jean Louis Vidal in the 1930s, it’s particularly well-suited to colder regions due to its hardiness and resistance to winter freezes. Thick-skinned and golden when ripe, it has high acidity, making it ideal…
Baco Noir is a hybrid of the French white grape Folle Blanche and an unknown North American red variety. It was created in 1902 by François Baco, a French grape breeder, to resist phylloxera, a root louse that devastated European vineyards in the 19th century. It thrives in cooler climates where other varietals might struggle…
While wine tasting is for those twenty-one and older (in the US at least!), sometimes families find themselves on an outing with small children. Making a tasting room family-friendly can be key to getting tasters in the door, especially on weekends. Doing so involves creating a welcoming atmosphere for parents and children alike while maintaining…
Jacquère is known for producing light-bodied, crisp, and mineral-driven wines. This white varietal is prized for its ability to reflect the mountainous terroir of the Savoie region, particularly in the foothills of the French Alps. Prominent appellations include Apremont, Abymes, and Chignin. While it represents about 50% of all vineyard plantings in Savoie, it’s rarely…