Knowledge based strategies and solutions for the wine industry
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Introducing someone to wine tasting involves making it approachable and creating an enjoyable experience. The taser should feel free to ask questions and learn at their own pace. Here’s how to guide someone in understanding and appreciating wine tasting. 1. Start with the Basics 2. Create a Comfortable Environment 3. Engage Their Senses Step by…
Trepat is a red varietal indigenous to Catalonia, Spain. It is best known for producing light, fresh, and aromatic sparkling rosé and still red wines. This grape typically has bright red fruit flavors like strawberry and cherry, along with subtle spice and herbal notes. Historically, Trepat was mostly used for blending, but winemakers have increasingly…
Vidal Blanc is a hybrid of Ugni Blanc (a Vitis vinifera variety) and Rayon d’Or (a hybrid grape). Developed in France by Jean Louis Vidal in the 1930s, it’s particularly well-suited to colder regions due to its hardiness and resistance to winter freezes. Thick-skinned and golden when ripe, it has high acidity, making it ideal…
Baco Noir is a hybrid of the French white grape Folle Blanche and an unknown North American red variety. It was created in 1902 by François Baco, a French grape breeder, to resist phylloxera, a root louse that devastated European vineyards in the 19th century. It thrives in cooler climates where other varietals might struggle…
While wine tasting is for those twenty-one and older (in the US at least!), sometimes families find themselves on an outing with small children. Making a tasting room family-friendly can be key to getting tasters in the door, especially on weekends. Doing so involves creating a welcoming atmosphere for parents and children alike while maintaining…
Jacquère is known for producing light-bodied, crisp, and mineral-driven wines. This white varietal is prized for its ability to reflect the mountainous terroir of the Savoie region, particularly in the foothills of the French Alps. Prominent appellations include Apremont, Abymes, and Chignin. While it represents about 50% of all vineyard plantings in Savoie, it’s rarely…
Building a presence online is increasingly important in the wine industry. Consumers are now more likely to learn about your products online than in physical stores. Additionally, wine drinkers are shifting their purchasing more online than ever before. Creating an intuitive and user-friendly web store is essential for introducing your brand, increasing sales, and fostering…
Introducing a diffusion line is a great way to introduce new demographics to your wine. It’s also a great way to experiment without affecting your flagship wines. However, it’s important that in doing so you don’t distract from your main brand. Maintaining the prestige of a winery’s main brand requires clear differentiation and strategic positioning.…