Wine club releases are a major part of the year for every winery. It’s a key period of community engagement, which makes it important to be in regular communication with members. This regular contact will benefit both winery staff and club members in ensuring that information is received in a timely and concise way. Here is a Wine Club Communication Plan designed to boost engagement and encourage member participation using the robust tools available in OrderPort.
1. Release Announcement (2-3 weeks before shipment)
Subject: It’s Time to Customize Your Next Wine Club Allocation!
- Highlight featured wines or limited-time selections.
- If your winery allows members to customize their, provide clear information on the process and window.
- Provide a direct link to your OrderPort webstore for easy customization.
2. Follow-Up Reminder (1 week before deadline)
Subject: Reminder! Customize Your Wine Club Order This Week!
- Include top wine picks based on past allocations.
- Remind members that allocations can be shipped or picked up in person.
- Provide a phone number for less tech savvy to customize over the phone and update any outdated account info.
3. Confirmation & Shipping Updates
Subject: Your Wine Club Allocation is On Its Way!
- Confirm the selected wines with estimated delivery date and tracking details once the order is on the way.
- Include contact information in case a member has questions about their allocation.
- Include pairing tips or a personalized note from the winemaker.
4. Post-Delivery Engagement
Subject: Cheers! How Was Your Wine Club Selection?
- Ask for feedback on their choices and encourage them to share on social media (maybe with a hashtag for your winery).
- Offer an exclusive reorder discount if they loved a particular wine.
- Place a note on the member’s account to remind them which wines they enjoyed the next time they make a visit.
5. Re-Engagement with Former Members
Subject: We Miss You! Join Us for Our Next Release!
- Use OrderPort’s List Builder to create campaigns directed at former members encouraging them to re-join.
- Offer an incentive for re-engaging (e.g, free shipping on their next order) that reminds them why they joined: “Unforgettable wines, curated just for you!”
- Include a direct link to the account sign-in page in case they are not sure how to access the web store.
For more information on OrderPort’s wine club and marketing tools, visit OrderPort University!