Category: Resource Center

Find information on the latest wine industry trends, compliance changes and sales techniques.

  • Introducing Wine to a New Taster

    Introducing someone to wine tasting involves making it approachable and creating an enjoyable experience.  The taser should feel free to ask questions and learn at their own pace. Here’s how to guide someone in understanding and appreciating wine tasting.  1. Start with the Basics  2. Create a Comfortable Environment  3. Engage Their Senses Step by…

  • A Tasting Room Experience for the Whole Family

    While wine tasting is for those twenty-one and older (in the US at least!), sometimes families find themselves on an outing with small children.  Making a tasting room family-friendly can be key to getting tasters in the door, especially on weekends.  Doing so involves creating a welcoming atmosphere for parents and children alike while maintaining…

  • Creating a Diffusion Line

    Introducing a diffusion line is a great way to introduce new demographics to your wine.  It’s also a great way to experiment without affecting your flagship wines.  However, it’s important that in doing so you don’t distract from your main brand.  Maintaining the prestige of a winery’s main brand requires clear differentiation and strategic positioning.…