Category: OrderPort Strategies

A wine club isn’t simply a source of revenue- it’s how the culture of a winery is created and maintained.  Over time, though, a winery may see attrition (the slow but steady loss of members), and a lack of active participation by members that remain.  As a result it’s important to put time and effort…

Wine club releases are a major part of the year for every winery.  It’s a key period of community engagement, which makes it important to be in regular communication with members.  This regular contact will benefit both winery staff and club members in ensuring that information is received in a timely and concise way.  Here…

Building a presence online is increasingly important in the wine industry.  Consumers are now more likely to learn about your products online than in physical stores.  Additionally, wine drinkers are shifting their purchasing more online than ever before.  Creating an intuitive and user-friendly web store is essential for introducing your brand, increasing sales, and fostering…