Knowledge based strategies and solutions for the wine industry
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Building a presence online is increasingly important in the wine industry. Consumers are now more likely to learn about your products online than in physical stores. Additionally, wine drinkers are shifting their purchasing more online than ever before. Creating an intuitive and user-friendly web store is essential for introducing your brand, increasing sales, and fostering…
Introducing a diffusion line is a great way to introduce new demographics to your wine. It’s also a great way to experiment without affecting your flagship wines. However, it’s important that in doing so you don’t distract from your main brand. Maintaining the prestige of a winery’s main brand requires clear differentiation and strategic positioning.…